Twice a year or whatever Exclusive Books has the worst sale known to book-kind. It's not that I particularly dislike Exclusives. I mean, they aren't my favourite but I have purchased (too many) books from them and ordered online. I think the whole Stickers thing was a stroke of genius. That being said, kalahari is 8 times our of ten cheaper and has a better selection of the books I actually want to read.
You guys, even though peeps on Twitter be going on about how 'great' the Summer Sale is/was, how they really got 'awesome' deals: who has that ever really happened to? All the stock on sale is out-of-date or is overflow and needs to be shipped on out to make way for new copies of Fifty Shades. No attempt is made at a balanced mix of bestsellers and lesser known titles - especially for fiction or YA. It's not like I could go and get a copy of Hunger Games at R50. Or anything by John Green. If I'd ever seen Dessen in a EB, I'm pretty sure she wouldn't be on sale either. So what's the point? I have a to-read list longer than my arm and I know I am never in one billion years ever going to find those books at any sidewalk EB sale. The warehouse clearance sale looked like it was going to be a lot better and, granted, it was. But really only if you want to get kids' books. Books are priced and sold by weight not quantity so it really makes sense to stick up for a year of kids' bday pressies all at once. For anyone else though? I can't see how you could actually look through piles of things you do not want to find something you may or may not sort of want because, hey, it's on sale.
Perhaps my feelings about EB's lame attempts at a sale are a result of #firstworldproblems: how are you supposed to find anything with no key words, cmb+F or search bar? In the real world, how can you expect your customers to be able to differentiate from hundreds of products that they can't establish their preference for until they actually buy them? You can judge a book by it's cover but it's probably not going to be what you think. How do you then signal to consumers that somewhere in that stack of stuff, you as the retailer, just want to rid of is a book that will change their lives? And how is EB going to convince me that it's even possible that that book is in there at all when all I see in front of me is - let me be real - kind of a fail?